SURMA – We're All About the Music
Behind every artist, there's a story. When you learn it, you perceive their music differently, finding new layers, contexts, and vibes.
History
More than 10 years ago, music lovers decided to get into the vinyl record business. They pulled it off. Now, they've decided to create a marketplace featuring not just vinyl records, but all the merch from Ukrainian artists, along with the details about it. We hope, with your support, they'll nail it again.
Mission
Hearing Misha Pravilny's song "They Gave Me a War" on the radio is one thing. Listening to it on vinyl is another.. Knowing it was recorded on February 27, 2022, in the Palace of Labor in Kharkiv during shelling makes it sound completely different. When you know all this and see the artist's T-shirt with the image of the Palace of Labor, a simple piece of fabric becomes a paragraph in Ukraine's history. Every song and artist has a unique story. Our mission is to gather them all and share them with you.
For you
#surmaworldwide
We want to see Ukrainian merch reach far beyond our borders. It's already making its way around the globe, and it's thrilling to watch.
Join and enjoy discounts on your future buys.
Register on our site, snap a pic abroad with merch from Surma, post it on Instagram, tag us #surmaworldwide, and your photo will show up on our website. And just like that, you’re in our loyalty club!
Simple, isn’t it?
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